Meet Lynn Sanders
Founder & President, Difference Makers Media
The Visibility Guide
Strategic Attraction Coach
Award-winning Writer/Author
Media Host & Producer
My mission is to discover the soulful stories within you and help you share them with the world, so your unique gifts are magnified, attracting ideal people on your journey.
To further that purpose, my team and I provide guidance, media and marketing to transform your heartfelt mission into impact.
My Professional Background
I began my career as a Writer and Director of Client Services at a Chicago commercial music house, where I wrote live trade shows for Fortune 500 clients, retail commercials and lyrics. It was exciting to craft humorous marketing scripts that stopped visitors in the aisle. Learning to write with a marketing focus became a valuable skill for future clients.
My “claim to fame” was writing the WGN-TV station lyrics, “Chicago’s Very Own,” Channel 9,” featuring Lou Rawls. I also became the company’s sales representative, which led to increased sales and blossomed into relationships for my own projects.
My journey led to becoming a freelance writer and producer for a wide array of production houses, agencies and corporate clients.
For more than 30 years, through advanced training from business leaders and organizations, including T. Harv Eker, Alex Mandossian, Jan Stringer, and CEO Space, I’ve raised awareness, built support, and attracted revenue for those who are doing great work, and yet struggle to clearly communicate their value. Through expanded visibility, these clients often achieve results beyond expectations.
As an award-winning writer and best-selling author of children’s stories, I’ve enjoyed giving presentations to empower youth and families to recognize how they can make a difference, too.
Through an interview with the Founder of Blue Ribbons Worldwide, I ultimately got trained as a Blue Ribbon Ambassador. It is a gift to be able to honor others so easily with a “Who I Am Makes A Difference” Blue Ribbon, which uplifts the spirit of everyone in a minute.
In my opinion, storytelling from the heart is not about self-promotion — it’s about connection. It’s a joy to shine a light on those who bring out the best within each of us.
It’s a joy to serve others through the power of storytelling and promotion to make a memorable impact.
Through my creative services, clients have gained clarity in their branding, raised greater awareness for their programs, increased their followers and attracted funding.
I’ve also enjoyed writing stories – both children’s books, memoirs, poetic tributes and legacy stories — for those who want to capture memories for a lifetime.
Why I Do This Work
Long before founding Difference Makers Media, I witnessed how powerful stories could open doors — and how often meaningful work went unseen.
I believe stories are not just tools for promotion — they are bridges for understanding, inspiration, and impact. When a story has clarity and gets shared widely, visibility becomes meaningful, trust is built, and real change becomes possible.
My Approach
My approach brings together two essential elements:
Strategic Storytelling
This is where clarity begins.
Through coaching, writing, and guided reflection, I help uncover the heart of your inner story — the meaning behind your work, your message, and the impact you want to create.
This includes:
♦ Story coaching is grounded in listening and empathy
♦ Strategic storytelling to clarify your authentic message and audience
♦ Writing support for brand stories, bios, and legacy narratives
The goal is clarity — so your story reflects who you are and why your work matters.
Ultimately, you’ll attract your ideal clients through your authentic story, and build connections with those who truly understand your value.
Visibiility & Promotion
This is where stories come to life. Once your story is clear, I help you bring it into the world with confidence and intention — in ways that feel natural, not salesy.
This includes:
♦ Guided interviews and story-based conversations
♦ Promotion for speaking, media, and visibility opportunities
♦ Marketing to share your stories with ideal prospects.
The goal is momentum — helping your story reach the people it’s meant to reach.