Do you know how to be a good “hook’er?”
Hint: I’m not referring to the hooker who walks up and down streets…
I’m talking about knowing hooking people onto your message.Being a good “hook’er” makes all the difference in the world in building your business.
Whether you’re writing an article, blog, book, press release, a good “hook” opens doors. It grabs attention – just as I hope this headline did.
It startles people!
Years ago, when I wrote live trade shows for Fortune 500 companies and commercial lyrics, I learned to create a powerful hook. At a trade show, we only had a few seconds before people passed by the booth. For a commercial, we just had 30 or 60 seconds. Later, in writing a press release, I had to create a powerful headline or the media would never look at my client’s story.
What can YOU do to stop your ideal prospects?Once you’ve hooked someone, they are more likely to read your content. They’ll be more receptive to learning more. (Just as I hope you’re reading this now…)
Ready to learn more? Here are three hooking tips.
1. Be disruptive. Write something bold, post a unique quote, or create something unexpected.
2. Keep it short. The less words, the better. (This one can be challenging for me.)
3. Pose a question. If you ask a question as your hook, your audience gets curious and engaged. They will want to read on and learn more from you.
The stronger your hook, the better!
Let’s take action, shall we?
I invite you to come up with a powerful hook for your business. Post your one or two-line hook on our Difference Makers Media Group Facebook page. I’ll be glad to check it out and comment.Visit https://www.facebook.
Or: https://www.facebook.
about our Spring Special — Mastering Your Elevator Pitch To Attract Perfect Customers.
Wishing you an amazing time at hooking!
To your success,Lynn